Issue #2  |  November 2002 

Direct Sales Colleagues,

As we enter the holiday season, IDI wishes you continued success through the end of 2002, and hope your early 2003 initiatives are taking shape.

Consider carefully your Internet initiatives as you close out 2002 — and your strategy for 2003 — to make sure you're integrating every piece of the puzzle as effectively as possible. We hope you'll find some insight here in this newsletter.

I hope you enjoy this edition and invite any feedback or inquiries you may have concerning what you see here or our ARRAY technology.

My best,

Dave Christiansen
Sales Manager, ARRAY

"As a rule, he or she who has the most information will have the greatest success in life."
– Benjamin Disraeli

> News: More women e-shoppers than men this holiday season?

According to a study by Pew Internet & American Life Project, close to 29 million web-users bought holiday gifts online during last year's holiday shopping season. The study also found that an increasing percentage of these holiday e-shoppers are women.

These figures are backed up by research collected by BizRate, who found that over the past few years the percentage of online holiday orders placed by women rose from just 39% in 1998 to over 56% in 2001. However, during the last weekend before Christmas, men placed 53% of online orders.


Since many of the products marketed through direct selling have a female target audience, these stats provide yet another reason why every member of your sales force should have a personal website for selling and recruiting.

Source: cyberatlas.internet.com

Is your company's current Internet strategy falling short? You're not the only one. That's why over a dozen major direct sales companies have turned to ARRAY to provide their sales force with a rock-solid Internet strategy.

This guide contains the information you need to understand how ARRAY can revitalize your Internet strategy. Includes client testimonials, a CD-Rom, samples of our design work, and more! Get your FREE guide now

> Feature Article: 4 ways to spread the word about your distributor website tools

Today, you rarely find network marketing or direct sales companies that do not offer distributor website tools to their sales force. Tools including self-replicating websites, order entry programs, and genealogy reports are quickly becoming a standard in the industry.

Success, however, isn't just about the effectiveness of a distributor website tool. Success is tied directly to the attention a company gives to its website tools. Properly training your distributors will greatly enhance the success of your website program.

You can truly turn your website tool into one that will help increase sales, prospecting efforts and training opportunities for your sales force. Also, your company will save time and money by teaching your distributors to use some of the basic features. This task may be accomplished by simply focusing a little more attention to your website program.

A few ideas to help you spread the word about your website tools:

1. Collect and share stories and testimonials from distributors who are having success using the website tools. You can utilize these stories in company newsletters, on voice mails, at corporate events and in promotional flyers. Sharing success-related stories will give others a sense of confidence that the tool is working for someone just like them.

2. Highlight a selected feature or benefit of the website tool in your published newsletters or email. It could be a short, simple lesson, such as "Did you know you can use email in your back office to announce new specials to your prospects and customers?" followed by some "how-to" instructions.

3. Design and place a flyer or demo CD-ROM about the website in every new distributor kit.

4. Host special breakout training at a national conference for hands-on training and demonstrations. This could be as formal or as informal as you deem necessary. We've seen a lot of success with one-on-one training or hosting a website booth where distributors can come ask questions.

If you don't remember anything else, remember this: The more you persist in promoting and training your sales force on website tools, the more they'll actually use them. They'll find greater confidence in using the tools, thus growing their (and your) business more rapidly than before.

November and December is a great time to get back on track to redefine your strategy for 2003. Don't forget to include the promotion of website tools in your strategy!

** If you'd like more information about these strategies and others, give us a call. We've been developing successful distributor website strategies for over six years — we'd love to develop a successful strategy for your company!

> Testimonial: Synergy Worldwide

"Kudos to [IDI's] development team for customizing and integrating ARRAY for MySynergy.net and our other corporate systems with such a quick turnaround time. From both a technical and a professional standpoint, they have been impressive to work with."

– Lance Clark
Senior Web Developer
Synergy Worldwide

Synergy's ARRAY distributor website system: http://www.mysynergy.net/

Copyright 2002 Internet Development Inc (IDI).