Issue #1     October 2002 

Hello Fellow Direct Sellers,

We've decided that we need to give more back to our customers and industry leaders, and that's why you're receiving this first issue of IDI's ARRAY Newsletter.

On behalf of Internet Development Inc. (IDI) and its ARRAY technology, I send our best wishes to you this fall as you recover from the rigorous schedule of events and sales promotions you've been involved with this summer.

Each month, our newsletter will show you valuable information and tips on enhancing your business through the Internet. As a DSA Supplier Member with extensive experience in this industry over the past 5 years, IDI is committed to sharing what we've learned with not only our customers, but also the leading executives and directors in the industry.

We hope you'll enjoy what you see here and look forward to any feedback you have on what you're looking for. Feel free to email me with your comments at david@idiglobal.com.

My best,

Dave Christiansen
Sales Manager, ARRAY

> News: Over 180 million Internet users in the U.S. and Canada

Did you know that as of May 2002, the estimated number of Internet users was 182.7 million? That's double what it was in April of 1999.

Did you also know that revenue generated by the Internet between 1994 and 2002 has increased from $8 million to $1.234 billion?*

Not all of you are die-hard Web-surfers. But look how many out there are!

Most of these people prefer to purchase and find information on the Internet, rather than calling an 800-number or tracking down magazine and newspaper ads. The speed and convenience of the Internet is catching on quickly - almost more quickly than we can keep up with.

It's time we all put ourselves right in the middle of it. Where does your company fit in?

* According to NUA.com

Is your company's current Internet strategy falling short? You're not the only one. That's why over a dozen major direct sales companies have turned to ARRAY to provide their sales force with a rock-solid Internet strategy.

This guide contains the information you need to understand how ARRAY can revitalize your Internet strategy. Includes client testimonials, a CD-Rom, samples of our design work, and more! Get your FREE guide now

> Tip: Find success with a distributor website program

There have been numerous discussions in the industry about distributor websites--do they help or hurt your business? In the last few years, the overall response points to websites as an enhanced marketing tool. Just like a video or audiocassette helps pre-qualify a prospect and share the opportunity or product, so does a website. However, a website can reach more people faster and less costly than other marketing mediums. Not to mention that a website often attracts a different audience, which results in an extended reach to new customers and prospects.

If your company has a website program, is implementing one, or is shopping around for a development partner, then here are some recommendations to help you create and offer the perfect website to put your distributors on the path to success.

1. Build for the target audience. Define exactly who will be accessing and using any part of the distributor website program. Your users will generally consist of your distributors, their customers/prospects, and your corporate team.

2. Ease of use. Don't assume your sales force is packed with experienced computer users. Most active network marketers are baby boomers. They did not grow up with computers and rarely use computers for things other than email or simple word processing. However, a good website program will provide you and your distributors a tool that even the most novice computer user will feel comfortable using.

3. Provide simple content and design control. Don't shy away from distributor websites because you fear content and design control. You can and should have this control when you have the right website builder.

And even with content and design control, don't ever limit your distributors' choices for design. Choose a program that allows for multiple design options for your distributors so they can choose a style they like and will promote, rather than be stuck with just one option. Everyone likes a choice.

4. Technology flexibility. Avoid getting stuck with a technology that isn't flexible. There are several self-replicating website software programs out there. However, most programs have not been developed for large sales force organizations that are comprised of users with little computer experience. Look for that.

Don't forget that you'll also need a technology that can integrate into a company's current database or genealogy software.

5. Remember the benefits of a "virtual" online office. In addition to a solid website, don't overlook features that most self-replicating website programs miss - the online or back office. An online office has the potential to become the heart of your website program. Similar to a company newsletter, weekly voicemails, regular mailings, etc.; an online office is the place where distributors can log in at any time and receive training, corporate announcements, download sales aids, register for events, check genealogy, receive emails, communicate with uplines and downlines, manage leads received over the web, recognize achievements, participate in chats with other leaders and so on.

The Internet is an enhancement - another marketing tool to help tell your story and share your products to more people. If you keep this in mind as you integrate a website program into your marketing tools, you will be well on the road to success.

> Testimonial: New Vision International

"NewVision.net is an essential component of New Vision's online business strategy.  Newvision.net is the vehicle that brings together all of our online systems for sales and business tools and provides a valuable and cost- effective channel for communication with our sales force."

Sheena Tejeda
Senior Vice President of Operations
New Vision International

Copyright © 2002 Internet Development Inc (IDI).